VitalWorks Solutions Inc. is the premier provider of Vita Craft cookware products and accessories in the U.S. today.  VitalWorks proudly distributes a rich variety of cookware products and accessories worldwide.  We market three distinct lines (labels) of cookware sold as open stock in separate pieces or various set configurations to meet our customer’s needs. We also sell 100s of speciality cookware items, such as utensils, cooktops, food processors, and more.

We sell directly to consumers, through dealers and sales representatives, and select retail outlets, such as kitchen studios or other fine storefronts where stainless steel cookware and specialty items are sold. 

For some of our commercial clients who are looking to expand their brand, VitalWorks also facilitates what are known as “private label” programs.  An example of this might be an emerging or existing celebrity chef who wants their own line.  Another example is a company who is interested in leveraging their brand in a new industry vertical market. 

Our own lines are private labels (Excellent 7 Plus, New Magic Seal, and Super 5) so we are familiar with establishing a cookware brand in the market or as is the business case requires, leveraging an existing brand in a cookware context to the market.

If you are interested in buying a single piece, a set for a gift, or in exploring new business development leveraging the cookware vertical market, we can help.  Call us at (913) 206-3855 to discuss your new business development initiative.